What is Schema Markup (JSON-LD)?
Schema markup is code (semantic vocabulary) that you put on your website to help search engines return more informative results for users. By structuring your data in a standardized JSON-LD format, you communicate the explicit meaning of your page directly to Google's crawlers.
How FAQ Schema Works
When you add FAQPage structured data, your page becomes eligible to have a rich result on Search and the Google Assistant. This means your questions and answers can drop down directly on the search results page, massively increasing your visibility and click-through rate.
Important: You must only use FAQ schema for questions and answers that are actually visible on the page. Do not hide the answers in the HTML while exposing them in the JSON-LD, as this violates Google's spam policies.
How Product Schema Works
Product schema allows you to display product information (like price, availability, and review ratings) directly in search results. This acts like a free advertisement and instantly builds trust with the searcher. By adding the offers property, search engines know exactly what currency you use and whether the item is in stock.